What frame fits, and what a mount leaves
The answer
Every size here is a standard European frame size, so the sheet goes straight into an off-the-shelf one — no mount needed, and nothing to trim. That is why these sizes and no others: in a scan of 144 of Europe's best-selling listings, 30×40 cm appeared on every one and 50×70 cm on all but two.
What frame fits a 50×70 cm print?
A 50×70 cm one. Every size here is named for the sheet, so the two numbers to look for are the two already in the print's name. The prints are sold as sheets; what is in the photographs is there to show scale.
What are these sizes in inches?
Rounded to a tenth, which is close enough to buy against.
| Size | Inches |
|---|---|
| 70×100 cm | 27.6 × 39.4 in |
| 50×70 cm | 19.7 × 27.6 in |
| 30×40 cm | 11.8 × 15.7 in |
Can you put a smaller print in a larger frame?
Yes, with a mount cut to the sheet. The border that mount leaves is fixed arithmetic, and it is worth knowing before you buy it.
| Sheet | In a frame of | Border at the sides | Border top and bottom |
|---|---|---|---|
| 50×70 cm | 70×100 cm | 10 cm | 15 cm |
| 30×40 cm | 70×100 cm | 20 cm | 30 cm |
| 30×40 cm | 50×70 cm | 10 cm | 15 cm |
Why is the mount border wider at the top and bottom?
Because the sizes are not the same proportion. 30×40 cm is 1:1.333 and 50×70 cm is 1:1.400, so a smaller sheet centred in a larger frame cannot leave an even border on all four sides. Cutting the mount to leave equal borders instead would crop the sheet. Neither is wrong; the numbers above are what a centred mount actually gives you.
Does the frame cover part of the image?
No. A 5 mm unprinted border runs round all four edges of every sheet, which is about what a rebate holds. 70×100 cm prints 690 × 990 mm, 50×70 cm prints 490 × 690 mm, 30×40 cm prints 290 × 390 mm. So the lip sits on paper, not on picture.
Do the prints come framed?
No — every one is sold as a single sheet, and nothing is included with it. Available at 70×100, 50×70 and 30×40 cm. Printed to order on 200 gsm matte paper at a press near the delivery address, and shipped worldwide. Frames are not included; the frame in the photographs is there to show scale.